Since the late 19th century, perfumes have enticed our senses. Yet even the most expensive perfumes are loaded with petrochemicals, many toxic to humans. A 1991 EPA study found many perfumes include potentially hazardous chemicals like acetone (used as a cleaning solvent), benzyl acetate (a solvent used in plastics), ethanol (grain alcohol), ethyl acetate (a solvent) and methylene chloride (a solvent).
The FDA says fragrances are responsible for 30 percent of all allergic reactions. Yet this hasn’t stopped the growth of this multi-billion dollar industry.
Auric Blends has a new line of all natrual perfumes
There’s a small but growing trend within the perfume industry – quality perfumes made with natural ingredients. Auric Blends, a Sonoma County company, has created four unique, handcrafted natural fragrances.
The company’s tag line – “the evolution of perfume” – says it all.
Our purpose is to bring an evolution to the perfume industry, says Danielle Letourneau, Auric Blends’ Sales and Marketing Director.
The company’s been making perfumes and incense since 1993. In 2007, they developed their natural line or roll-on perfumes. Since they’d always produced roll-on fragrances, it was a natural to do it with their natural line too.
Auric Blends is trying to change the industry.
Lots of essential oil manufacturers have put out natural perfumes, Letourneau said. But they smell like essential oils – “more like aromatherapy,” she said.
“We’re striving to make beautiful perfumes that women would love to wear”
Their four natural perfumes are made with natural ingredients including rare flowers, sweet fruits, clean citrus, and natural refined woods, with a base of jojoba and vitamin E oils.
There’s a story behind each fragrance’s name.
- Tara (my favorite) is named for the Tibetan female embodiment of Buddha.
- Layla is named for a character in a 12th century Persian love story.
- Siren is named after the Sirens of Greek mythology.
- Pele is named for the ancient fire goddess of the Hawaiian volcano who, mythology says, created the Hawaiian Islands.
Each perfume is a distinct blend of floral scents and plant-based ingredients.
Tara has some of the most highly prized essential oils on the market,” said Letourneau. Its complex blend of rose and jasmine absolutes also has fruity notes of pineapple and raspberry rounded out with a woody background of patchouli, orris root and sandalwood.
Layla’s floral scent is a mix of Moroccan and Bulgarian rose, jasmine and orange flower blossom, with touches of India in its sandalwood and vetiver notes, blended with a touch of clove.
Siren is a rich floral blend of fresh lemon oil and lemongrass, sage and thyme.
Pele, their unisex fragrance, is a spicy floral mixture of geranium and lavender with patchouly and vanilla.
Made with unfiltered natural ingredients, these perfumes have a naturally occurring sediment.
Essential oils change when exposed to natural light and oxygen, Letourneau said. “We recommend people keep them in a darker, cooler place to extend the shelf life,” which, she said, averages two to three years.
These compact perfumes come in attractive, eco-friendly packaging. Each lists the ingredients, not yet an industry standard.
First time orders of these natural perfumes qualify for a 15 percent discount with the code #RDD0310, with a minimum order of $21.00, at Auricblends.com until May 31st, 2010. For smaller orders phone 800 882-7247.
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