Crowdfunding: Green Start-Ups Crowdfund Their Way to Success

Urban Air's Kickstarter campaign would transform unsightly Los Angeles billboards into thriving above-ground bamboo gardens. (Photo Courtesy of Stephen Glassman)

Urban Air’s Kickstarter campaign would transform unsightly Los Angeles billboards into thriving above-ground bamboo gardens. (Photo Courtesy of Stephen Glassman)

Companies seeking to expand or launch new projects have a tough time of it, particularly green-based companies. Sierra Club Green Home explores why more green entrepreneurs are turning to crowdfunding as a viable financial option to help them grow.

Crowdfunding is a financial vehicle that helps entrepreneurs, start-ups, small businesses, and even musicians and artists to raise much needed funds by pitching their ideas directly to the general public via the internet and asking for pledges.  It lets them bypass the lengthy, often grueling process of seeking venture capitalists or “angels.”

To learn more about crowdfunding and to view both current and already successful crowdfunding campaigns, see the full article at http://bit.ly/11wNWH8.

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