Exciting partnership diverts unwanted books from landfills

Kevin Malinowski, a consultant at Green Marketing, and Maurice Jackson, co-manager of Goodwill Columbus, stand behind piles of books that were donated. The books will be recycled through a new partnership between the two.Photo Courtesy of Green Marketing.

Kevin Malinowski of Green Marketing and Maurice Jackson, co-manager of Goodwill Columbus, behind piles of donated books that will be recycled through a new partnership between the two   Photo Courtesy of Green Marketing.

Despite the growing diversity of recycling programs across the U.S., all kinds of books – from textbooks to romance novels – often meet the sad fate of ending up in landfills once they’re used up. But an exciting new partnership is working to correct this.

Green Marketing and Goodwill Columbus (Ohio) have teamed up to divert unsellable outdated textbooks, encyclopedias and damaged books from Ohio landfills and grind them up into pulp for mills to create commercial and consumer paper towels, tissue and toilet paper.

“I found out they were throwing [these books] right into the dumpster because they don’t have a retail value,” said Kevin Malinowski, a consultant at Green Marketing.  “I suggested that they start stockpiling them at the distribution center and once they got a truckload we could come in and pay them by the ton. That way they weren’t throwing them away … and they were making money.”

“Green Marketing is focused on developing ways to recycle consumer goods,” said Steve Grossman, president of Green Marketing.  “[This program] provides Goodwill a way to eliminate any book from going into the landfill so we are reducing their carbon footprint. People can now bring any book to them.”

To learn more about this innovative recycling program, go to http://bit.ly/X4xgU8.

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