Cereal giant General Mills has bowed to pressure from consumers and their demands for healthier food. The company announced yesterday on its corporate Web site that its “original” Cheerios are now produced without genetically modified ingredients. It said that the company was “able to change how we source and handle ingredients to ensure that the corn starch for original Cheerios comes only from non-GMO corn and our sugar is only non-GMO pure cane sugar.”
A little over a year ago, NGO Green America launched its GMO Inside campaign, targeting General Mills to get the GMOs out of Cheerios. Tens of thousands of consumers took action, calling, e-mailing, and posting on Cheerios Facebook page demanding non-GMO options for the US market.
This is a major victory for consumers and the non-GMO movement. It shows that it’s possible to shift a supply chain to non-GMO ingredients in response to consumer demand. Green America will continue to push General Mills and other food brands to shift their other products to non-GMO ingredients. General Mills, for example, manufactures 11 other varieties of Cheerios. The cereal giant is definitely moving in the right direction. You may want to take a moment to send a big “thank you” to the company. Thank General Mills for its first step and encourage them to have all their products be GMO-free. One small step can be the first of many more.