SC Johnson and bloggers encourage greener lifestyle – but are they missing the point?

SC Johnson logoIt’s commendable when a giant manufacturer like S.C. Johnson really puts its focus on green living. And even better when it strives to get the message out to as wide an audience as possible via the internet. But looking beyond the hype, one has to wonder if perhaps they’re missing the point somehow.

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California’s plan to create green jobs – increase recycling

California's goal to achieve a 75 percent recycling rate would create thousands of green jobs, photo courtesy of Recology

California’s goal to achieve a 75 percent recycling rate would create thousands of green jobs, photo courtesy of Recology

California has earned its reputation for leading the way in green innovation and legislation. In 2011, Governor Jerry Brown signed Assembly Bill 341, which  required the mandatory commercial recycling in California beginning July 1, 2012. This new law modified the California Integrated Waste Management Act, establishing a policy goal that “75 percent of solid waste generated be source reduced, recycled, or composted by the year 2020.”

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A growing national trend turns plastic bags into bedding for the homeless

An eighth grader shows how easy it is to turn plastic bags into cushy bed mats for the homeless

An eighth grader shows how easy it is to turn plastic bags into cushy bed mats for the homeless; photo by Debra Atlas

As cities around the country are banning or placing a tax on plastic bags, some people are turning lemons into lemonade. A growing number of church groups and students are turning single use plastic bags into bed mats for the homeless. Continue reading

Celebrate America Recycles Day today – don’t toss the recyclable stuff

America Recycles Day logoIn case you don’t know about it, today is America Recycles Day. This partnership between Keep America Beautiful and the Ad Council, it’s a day that serves to remind consumers of the importance of recycling and to raise awareness of the growing myriad of items that can be recycled.

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New book shows Humans and Nature are interdependent

What Has Nature Ever Done for Us coverHumans need Nature to survive and thrive. Too often we treat Nature as a commodity, exploiting, polluting and destroying it in our unfailing drive towards “progress”.

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Vermont Soap launches new organic deodorant

Vt Soap Logo (new)If you’ve ever read the labels of your favorite personal care products, chances are you’ve seen ingredients with names you can barely pronounce. And many aren’t either healthy or natural.

Popular brands of deodorants and antiperspirants include synthetic ingredients such as hormone disrupting fragrance, antibacterials and petrochemicals – things like propylene glycol (aka antifreeze), triclosan, phthalates, parabens, aluminum and alcohol. Many of these are creating serious problems for consumers.

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5th grader steps up to help eliminate plastic waste

Plastic ocean debrisEvery minute over one million plastic bags are used. In America alone, 100 billion are consumed each year.

A very determined 5th grader named Grace McCaull at Kenwood School in Northern California decided her class should do something about it.

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Lur® Apparel marries fashion and sustainability

Lur logoFashion is big business. Just look at all the TV, radio and print commercials targeting even the youngest consumers of all – our kids. Whether you think this is good or bad, one thing’s certain. The fashion industry, particularly women’s fashion, is constantly changing.

The women’s fashion industry chases the season, says Mike Heiman, co-founder of Lur® Apparel. “There’s always pressure to come up with new colors, new designs and styles.”

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Young people earn “Hero” awards

Gloria-Barron-Prize-for-Young-Heroes

If you’re a child of the 50′s, you’ll remember Ark Linkletter and his famous Kids say the Darndest Things!  Young people see things differently, ideas and possibilities others don’t and take action to make them come alive.

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Pura Kiki – the safer alternative to plastic for babies

PrintAs demand for green products continues to increase, you’d think this would translate across every industry. But if you take a deeper look into the personal and baby bottle industry, a dark secret emerges. Almost all the baby and adult water bottles out there contain plastic – either as lids or with a plastic collar around the lid.

One brand stands above the crowd.

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