Wind and Solar Power Hit Times Square

Times Square's first soon-to-be wind and solar powered billboard.

Times Square

New York’s Times Square will soon see its first alternative energy billboard.

Ricoh Americans Corp., the office equipment and document storage company, will convert it’s 126 foot wide and 47 foot high electronic sign on the corner of 42nd Street and Seventh Avenue to wind and solar power.

The billboard will be fitted with 16 wind turbines and 64 solar panels. Preliminary testing is currently being conducted at Ricoh’s Deer Park, NY warehouse. A lighting ceremony is scheduled for December 4th.

The converted sign will generate enough to power six homes for a year and could save the company as much as $12,000 to $15,000 per month in utility costs. This could translate to saving 18 tons of carbon emissions per year.

Though the gigantic sign is lighted with 300 floodlights, not LED’s, the company considers it to be “green”, sending a message to “other companies and the world that resources and energy can be used creatively,” Ron Potesky, a senior marketing vice president for Ricoh, said.

This eco-friendly move has its downside. On days without sun or wind, the sign runs the risk of going dark, a risk Ricoh has said they’re willing to take.

Kudos to Ricoh. This illustrates that a large corporation can maintain their advertising presence while doing something good for the environment.


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