Adopting "green"- peer pressure works

Four SeasonsDuring one presentation at today’s conference, it was revealed that famed hotel chain, Four Seasons, had adopted green practices  in Costa Rica.

And only here.

Why? Peer pressure apparantly. With the concerted efforts of Costa Rica’s tourist board, CANAECO, along with the support of the Costa Rican government, Four Seasons realized that it was in their best interest – and would help attract more tourists – if they embraced sustainable practices.

So what would it take for them to implement them company wide,  wonder?  Just a thought.

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