Greenwashing anyone?

Bamboo labeling isn't up for grabs, says the FTC

Bamboo labeling isn't up for grabs, says the FTC

Bamboo may be a sustainable resource, but it depends on how it’s processed. And it certainly can’t be considered eco-friendly if it’s really rayon.

The Federal Trade Commission recently sent letters to major retailers including Wal-Mart, Target, Kmart, Amazon and 74 other companies, warning them against rayon clothing and other products as bamboo.

“Failing to properly label and advertise textiles misleads consumers and runs afoul of both the Textile Rules and the FTC Act.”

Rayon can be made from any plant cellulose and is made with harsh chemicals. The companies will now be required to distinguish between  these two materials.

Soft and fuzzy, but is it really rayon?

Soft and fuzzy, but is it really rayon?

“Rayon is rayon, even if bamboo has been used somewhere along the line in the manufacturing process,”  said David Vladeck,  the FTC’s director of the Bureau of Consumer Protection.

According to Reuters, phone calls to WalMart, Amazon and Sears, which owns Kmart, weren’t immediately returned.

Fascinating to see what the big guys will try to get away with, especially when it comes to being on the green bandwagon.

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