Woodchuck Cider teams with American Forests to plant trees in California

Woodchuck Cider logoOn Earth Day 2010, Woodchuck Cider – a premier maker of handcrafted hard ciders based in Vermont – took an unusual stand. They launched a Facebook Global ReLeaf campaign, saying that by the end of the day, they would donate a tree for every Facebook fan they acquired.

The excitement streamed across social networks with fans cross-promoting the campaign via Twitter. The results were astonishing. Woodchuck had gained 8,432 fans.

Today Woodchuck announced they would plant that many trees as part of the ReLeaf program, American Forests tree planting arm. Global ReLeaf is the oldest nonprofit conservation organization in the U.S.  This year Global ReLeaf plans to plant 4.8 million trees as part of 43 projects in 14 states and 10 countries that will work to restore forests critical for endangered wildlife, clean water, and carbon Global Releaf Logosequestration.

Woodchuck and Globel ReLeaf chose California to be the recipient of these trees to help rebuild forests devastated  by numerous wildfires tover the past several years.

The tree planting will begin this summer and continue through the rest of the year.

This results of this kind of campaign just shows how amazingly integral social networks have become – and the real potential they pose for making a difference.

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