Following up on my recent story about ChicoBag – those fold-away convenient reusable shopping bags that come in scads of colors and designs – will be honored today as a recipient of the inaugural Green Arrow Award by the California Product Stewardship Council.
Initially launched in 2005, Chic Bag received this prestigious award in recognition of its efforts in reducing plastic bag pollution and for making the second-generation bag from polyethylene terephtalate (PET) from plastic beverage containers.
The company was also recognized for developing the Bag Monster campaign, creating a costume worn by volunteers made from 500 plastic grocery bags, which is the number the average American uses in a year.
Nominations were taken by the council, and Andy Keller, founder and CEO of Chico Bag, qualified in the system and design innovation category.
“We want to thank those businesses and legislators who truly are product stewardship stars in California,” said Heidi Sanborn, executive director of the California Product Stewardship Council.
Labeled the first “Red Recycled Carpet” ceremony, the event takes place during the 34th annual conference of the California Resource Recovery Association this week.