Alcoa receives coveted “Cradle to Cradle” certification

Alcoa Inc.,  leading producer of primary aluminum, fabricated aluminum and alumina since its founding in 1888, has earned the silver Cradle To Cradle Certification for its primary aluminum.

The Cradle to Cradle certification establishes a product’s sustainability from its creation to its end-of-life. Products awarded this certification must meet specific criteria, involving materials, reutilization, renewable energy use, water stewardship and social responsibility.

This certification was developed and awarded by McDonough Braungart Design Chemistry (MBDC), a global sustainability consultancy and product certification firm that developed the Cradle to Cradle® concept in 1995. Alcoa is the first aluminum company to receive this covered certification.

Alcoa can boast some pretty impressive statistics. Nearly 75% of all the aluminum it produced since 1888 is still being used today. Recycling aluminum uses 95% less energy and it produces 95% less greenhouse gas emissions than making metal from new materials.

For more on this story, see http://3.ly/dAkd.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: