Seattle to let consumers opt-out of delivery of phone books

Photo by Joshua Trujillo / seattlepi.com

Known for often leading the way in environmental innovation, Seattle will now allow consumers to sign up for an Opt-out Registry that will prevent the unwanted delivery of yellow pages phone books.

In a law passed by the Seattle City Council on Monday, October 11th,  the new Opt-out Registry will allow residents and businesses access on the web, by phone or by mail and will require yellow page book publishers to pay the costs of operating the registry.  The legislation establishes penalties for book publishers that continue to deliver the yellow books when requested not to and requires them  to begin paying for recycling of unwanted and outdated yellow page directories starting in 2011.

Seattle Public Utilities estimates nearly 2 million yellow pages directories are dropped off in and around Seattle every year, costing approximately $350,000 to recycle.

The Registry is expected to be ready for use by July 1, 2011.

Now if other cities and towns would follow suit on this, imagine how many trees would be spared and how much wildlife habitat would be saved.  So, who’s next?

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2 Responses

  1. This is great! Another way to opt-out is to contact the phone book people and ask them to remove you from their delivery schedule. I’ve used this method and it’s worked out well!

    Thanks … and congrats to Seattle!

  2. very interesting blog,i enjoyed it so much i have bookmarked it and look forward to your updates..keep up the good work

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