Soft toilet paper versus recycled content?

When it comes to choosing toilet paper with recycled content, consumers still want softness

The question that most consumers ask themselves when it comes to using toilet paper made with 100% recycled content is, of course, “how soft is it?”

According to an article in the New York Times and a report by the National Resources Defense Council, less than 10 percent of the paper products purchased for the home contain any recycled content, about 60 percent purchased for outside the home locations do.

As green as consumers are getting these days, when it comes to toilet paper, it seems there’s a trade-off – be eco-friendly and go with a high level of recycled content or go for softness.

What will it take for manufacturers to figure out how to soften recycled content?

Perhaps it’s a combination of what we’ve gotten used to using and comfort, but as Raz Godelnik so aptly said in a great blog post today, “when we are so happy to see the rescue of the 33 Chilean miners, you wonder how we know can save miners captured 2,000 feet below the ground, but have no idea how to make toilet paper from recycled paper that will be soft enough for the American tooshie?”

Think it’s time for American ingenuity and creativity to take on this sensitive topic, don’t you think?

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One Response

  1. Great post, It’s definitely a trade-off! Though it seems we’re always one step closer to a better, more eco-friendly product.

    We’re also talking about ways to go green, check out our recent post on Scott’s tube-free toilet paper:

    http://pic.tv/daily/2010/10/28/toilet-paper-goes-eco-friendly/

    It’ll be interesting to see what people think about it, whether it has solved the eco-friendly while soft enough issue and if it really cuts down on waste. Thanks for the post!

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