Opt out of unwanted catalogs for Earth Day

Catalog Choice offers a way for consumers to opt out of unwanted direct mail

Each year, direct mail advertising – all those circulars, catalogs and coupon books that seem to show up out of nowhere – create ten billion pounds of solid waste.  According to the Environmental Defense Fund, that equals 80,000,000 trees and 33,000,000,000 pounds of CO2!

Catalog Choice, a leading non-profit mail preference service, is calling on consumers around the country this Earth Day to stop unwanted mail at its source.

With a goal of having Americans opt out of 42,211 catalogs, coupons, credit offers, phone books, fliers, circulars, newsletters, and other unsolicited mail on April 22nd, this will save over 1,400 trees and avoid over 200,000 pounds of solid waste annually.

Nearly 60% of unwanted mail and about 80% of phone books end up in the landfill where local governments are responsible for the management and cost of disposing this waste. Catalog Choice offers an easy, safe and effective way for consumers to unsubscribe from mailing lists, reducing costs and unnecessary waste. Once you register on the site, you can select the marketing mail you no longer want to receive.  Catalog Choice delivers opt-out requests and keeps track of the companies’ confirmation.

Catalog Choice currently has more than 1.3 million consumer members and 4,000 direct marketing companies. The free and low cost services this Berkeley, California non-profit offers helps reduce deforestation, greenhouse gases, solid waste and water consumption

For more details, check out Catalog Choice on Facebook. And sign up to stop the unnecessary waste showing up at your door!

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One Response

  1. I would have thought that all of the junk mail would add up to more than 1400 trees. Hmmm. I am heading over to opt out now!!

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