Walmart and organics – progress or hype?

In 2006, in an effort to modernize and broaden its appeal to a wider urban customer base, Walmart announced it was launching a push to sell more organic food. And although numerous consumer groups met the announcement with some skepticism, a number of manufacturers rushed to create organic versions of their products to meet the megaretailer’s demands.

Six years later, it’s interesting to look at how successful Walmart has been.

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