Levi’s new Waste:Less jeans incorporate recycled plastic bottles

Well-known jeans maker Levi Strauss has been living up to its promises about becoming a more sustainable company.

It met its original target to reduce global corporate greenhouse gas emissions of 11 percent from 2007 levels last year. Now its introduced a new denim jeans collection made from recycled plastic bottles and food trays. Aptly named WasteLess, each pair of jeans will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12- to 20-ounce bottles per jean.

Levi’s will have the WasteLess line available for both men and women as part of its 2013 collection and will utilize more than 3.5 million recycled bottles.

To learn more about Levi’s sustainable initiatives – which the company seems to truly be living up to – check out http://bit.ly/TCwz0r.

2 Responses

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    We should keep ourselves and our future generation
    clean and tidy.

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