One application is for “Oprah’s Organics”, which would encompass bath soaps, sunscreen, massage oils, hair products. as well as organic salad dressings and frozen vegetables, soups, beverages and snack dips. The applied-for names “Oprah’s Harvest”, which would include a beverage and catering service, and “Oprah’s Harvest” were also submitted for this fall.
A rep for Winfrey said: “The trademarks were filed for Oprah’s farm on Maui to enable the farm to grow and distribute produce on Maui and throughout the Hawaiian Islands.”
Interesting that Oprah would move in this direction. If true, she could be a powerful force for moving the acceptance of organics by consumers forward in a very big way. And if she took on the issue of non-GMO’s, wouldn’t that be HUGE?!
We’ll keep an eye on this story and let you know as things develop.