It’s the first of its kind in the world. A short but graphic TV ad is airing in western Australia. It exposes the public to the 2012 Séralini research study, published in the US science journal Food and Chemical Toxicology,. This important study links consumption of Genetically Modified (GM) food to cancer, liver and kidney damage. This raises serious questions about the Barnett Government’s promotion of GM farming in Western Australia.
The Safe Food Foundation, the organization behind this ad campaign, hopes to balance the debate regarding the effects of GMO foods in the upcoming March 9th Australian election. The organization hopes that this will be the first of many TV advertisements to show the public the safety and health issues related to GMOs.
This growing global conversation will hopefully see more governments speak up as advocates for consumers rather than for the corporations that rain money on them to block effective action.