The NBA wears its green well

NBA Green Week logoThe NBA is greening up its practices. And it’s showing great promise.

As it tips off NBA Green Week, which runs through April 12th, it has partnered with Sprint and the Natural Resources Defense Council, pledging to offset more than 10 million pounds of CO2. NBA’s Green Week includes community environmental projects, recycling programs and energy efficiency initiatives and fan giveaways to encourage them to “go green.”

The organization is also launching Mosaic, an online tool that measures environmental impact. In partnership with NRDC and Renewable Choice Energy, Mosaic will allow all NBA teams and venues to track, analyze and identify cost savings opportunities within their environmental footprint. The league says it will also work with renewable energy supplier Sterling Planet to offset the amount of electricity used at all 67 NBA games occurring during Green Week. This commitment will reduce the amount of carbon used by more than 10 million pounds, the NBA says.

The NBA and Sprint are also launching Pledge to Recycle, a fan contest that runs through May 16th. Fans pledging to recycle their old mobile devices can enter to win a grand prize trip for two to the 2013 Finals. As part of the Sprint Buyback program, fans will be able to recycle eligible phones from any carrier and receive up to a $300 service credit from Sprint, along with autographs, tickets to upcoming games and other items. Spring says this program has kept more than 28 million wireless devices out of landfills.

These are just some of the green measures that the NBA is promoting. It’s great to see sports organizations striving to lead the way. It will definitely help the green trend become more widespread and accepted.

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