New recycling campaign from Keep America Beautiful and the Ad Council

Recycling bins in San Jose, CA

Recycling isn’t new although many towns across the country still don’t have regular curbside pick-up. But the just released “I Want To Be Recycled” campaign by a partnering of Keep America Beautiful and the Ad Council gives recycling efforts a new perspective.

One new PSA features a video of a bottle rolling the streets of America on a quest to see the ocean. Another features a beverage can that voices a dream of becoming a stadium. The ads end with the tagline “Give Your Garbage Another Life. Recycle.”

In a news release,Keep America Beautiful said the campaign will include PSAs for radio, television, outdoor and digital media and will be distributed to more than 33,000 outlets in the U.S.

Brenda Pulley, Keep America Beautiful’s Senior Vice President of Recycling, said “This campaign is the emotional push needed to raise awareness and positively change people’s behavior to recycle more. Our intent is to increase recycling rates, which translates into measurable benefits including waste reduction, energy savings, natural resource conservation and job creation.”

Funding partners for the “I Want To Be Recycled” campaign include the Alcoa Foundation, American Chemistry Council, Anheuser-Busch Foundation, Nestlé Waters North America, Niagara Bottling, Unilever and Waste Management Inc.

This is definitely an interesting ad campaign. Let’s hope it inspires consumers to “pitch in” big time.

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