It’s commendable when a giant manufacturer like S.C. Johnson really puts its focus on green living. And even better when it strives to get the message out to as wide an audience as possible via the internet. But looking beyond the hype, one has to wonder if perhaps they’re missing the point somehow.
Today S.C. Johnson launched its 30 Green Days Challenge where it’s enlisted mom bloggers from four families in the U.S., Canada and the UK to make one “green-minded” change each day, for one month and share their experience on the net. These bloggers and authors will share their insights on their websites and on the company’s Green Choices site. The featured families will also receive $10,000 to put towards environmental efforts in their communities.
The company says the campaign’s aim is to “generate conversation around sustainable behavior.” But does it get the job done? After all, its more sustainable products include concentrated cleaner refills in recyclable mini bottles and compostable Ziploc bags.
Isn’t it more commonsense to encourage people to find green alternatives to plastic products? ZipLoc used to have terrific glass storage containers as an alternative to their plastic ones. This writer had the opportunity to test them and found them to be excellent products. Unfortunately, S.C. Johnson sold that product line several years ago and has remained in the plastic arena ever since.
Yes it’s incredibly important that consumers get on the green bandwagon and are educated as to the levels of what this can mean in their lives. There are all sorts of alternatives – many of them affordable ones. Just check out this blog for countless examples. But encouraging consumers to use more plastic albeit recyclable plastic, misses the boat. Living a green lifestyle means using products that don’t harm the planet. And with the ominous examples of the continually growing plastic gyres in our world’s oceans, you have to be pretty simple minded to believe that plastic is a green alternative.
So I’d rate S.C. Johonson’s green campaign with a failing grade but barely so. Good thought; bad execution. Time to go back to the drawing board, rethink this one and come up with a different program that is really green – in spirit and in fact.