There’s no national mandatory recycling law so not everyone recycles. Many folks don’t know much about what can be recycled beyond paper or bottles. Now, as part of Keep America Beautiful and the Ad Council’s “I Wanted to be Recycled“ campaign, St. John & Partners have created a new interactive online game called Super Sorter that shows people different ways things can be sorted and recycled.
The Super Sorter game takes place in a material recovery facility (MRF) where mixed recyclables are separated by different types of sorters. The goal of the game is to sort all the materials in the queue as they move down the conveyor belt and send the recyclables on their way to become something new and valuable. If you miss too many recyclables, and they end up in the landfill, you lose the level. Complete all seven levels and you are a Super Sorter!
“I Want To Be Recycled” – a public service advertising (PSA) campaign – targets sporadic recyclers. That’s 62 percent of Americans. Among the most common reasons given for not recycling are that consumers don’t have enough information about where to recycle or what types of materials they are able to recycle.
This game aims to create awareness and understanding of how, where and what to recycle. Super Sorter is meant to engage a new generation of environmental stewards. It builds on data showing that 97% of teens (and more than 4 in 5 young adults) play computer, web, portable or console games.
“This campaign is the emotional push needed to raise awareness and positively change people’s behavior to recycle more,” said Brenda Pulley, Keep America Beautiful senior vice president, recycling. “Our intent is to increase recycling rates, which translates into measurable benefits including waste reduction, energy savings, natural resource conservation and job creation. Based on survey feedback, we know people want to recycle. This campaign is designed to tap into that desire as well as provide helpful tools to make recycling easier.”
The “I Want To Be Recycled” campaign is funded through Keep America Beautiful by Alcoa Foundation, American Chemistry Council, Anheuser-Busch Foundation, Nestlé Waters North America, Niagara Bottling, Unilever and Waste Management. In addition, one of the featured TV PSAs, titled “Stadium,” was filmed on location at M&T Bank Stadium, which is home to the NFL’s Baltimore Ravens. The stadium’s exterior, and additional select areas throughout the venue, is constructed partially from post-consumer recycled aluminum.
The game is both fun and a little challenging. But once you get the hang of it, you can learn a lot. And the money you win definitely adds up! Now if only the video money was really yours to keep!
Filed under: Recycling | Tagged: ad campaign, energy savings, environmental stewards, job creation, Keep America Beautiful, landfill, natural resource conservation, online video game, PSA's, recycling, recyclling rates, Super Sorter game, the Ad Council, waste reduction |