Dannon to switch to non-GMO ingredients for all its yogurt brands

Dannon Oikos yogurtYogurt lovers have received a much welcomed announcement about their favorite snack food.

Dannon, which owns the Oikos®, Dannon® and Danimals® yogurt brands, has announced that it will switch to non-GMO, non-synthetic ingredients.These brands represent 50 percent of the company’s current volume. This move is a pledge to farmers, customers and consumers to further improve sustainable agriculture practices for its milk supply, to increase transparency for its portfolio of products and evolve to more natural and fewer ingredients for flagship brands.

In a surprise move, the company also announced its plans to go even further in its new sustainability / healthy food commitment.

“Starting in 2017 and completing the transformation by the end of 2018, Dannon will work with its farmer partners to ensure that the cows that supply Dannon’s milk for these flagship products will be fed non-GMO feed, a first for a leading non-organic yogurt maker.”

Non-GMO logoAccording to a report by the New York Times, Dannon will establish a direct pipeline to some farms that supply them with milk, as well as a new supply system in which farmers in the program must follow Dannon-dictated animal welfare standards and work to improve and conserve soil on their farms.

Mariano Lozano, chief executive of the Dannon Company, says this new strategy is a way to improve the company’s agricultural practices and reduce their footprint on the environment.

Dannon said its overall aim is to “increase transparency” in its products and “evolve to more natural and fewer ingredients for flagship brands.” The company has also committed to labeling all its products that contain GMO ingredients by December 2017 as it favors a nationwide labeling system.

All this is apparently in direct response to Vermont’s new GMO labeling mandate that takes effect this July.Remarkable that little Vermont, rather than much larger states like California or even New York, was the one to force grocery manufacturers to heel to the will of the public’s demand to know what’s in our food. But it’s definitely a big win for consumers. And stay tuned as more mega-corporations fall into line.

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