Reports show consumers want to support sustainable brands and companies

Green consumers growing around the worldConsumers are getting more green-minded, and not just here in the U.S.

According to Havas PR’s BeCause It Matters report, which examines how environmentally and socially responsible companies can connect more effectively with “conscientious consumers,” consumers in the US and 19 other countries were asked to respond to nine statements rating their consumption behavior in the past year, the present and the next 12 months.  Continue reading

Benefit Corporations: What they can mean to your business future and your bottom line

This article originally appeared on USGreenChamber.com

Do you think business should be about more than making profit? You’re not alone. Many corporate CEO’s feel the same way.

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An exciting option became available in 2007 when the non-profit B Lab introduced the Benefit corporations business certification. B Corps were designed for for-profit entities wanting to focus on social issues and the environment along with profit. This certification was created by three young successful entrepreneurs who, says Bryan Welch, CEO of B corporation Ogden Publications, “decided to revolutionize businesses in a non-pretentious, serious way.”

B corps fit in-between the legal structure of a C corp and a 501c3, says Chaz Berman, CEO of Growers Secret, a San Francisco B corp that produces top quality organic fertilizer products. Continue reading