“Certified Naturally Grown” label brings trust and confidence to consumers

It’s tough for consumers to make sense of the many food certification labels

There’s a steadily growing plethora of food certifications out there and it’s getting pretty confusing for consumers to make sense of them. And the label “natural” has become downright suspicious and meaningless.

Among the confusion, there are labels we can trust out there, including Non-GMO Verified and perhaps Certified Humane. Now it seems there’s another one that smaller farmers are embracing and that’s trustworthy.

Certified Naturally Grown (CNG), a grassroots non-profit created by a handful of farmers from New York’s Hudson Valley who were committed to organic practices, has ts own set of standards and certification process. Continue reading

Too many green labels equal confusion for consumers

There are hundreds of "green" labels out there, providing plenty of confusion for consumers

There are hundreds of “green” labels out there, providing plenty of confusion for consumers

While participating in the recent Sustainable Foods Summit in San Francisco, I browsed the trade show outside the event. One of the first booths I encountered was for Control Union Certification, which is an independent inspection and certification body. In my conversation with their representative, I came across a startling fact.

There are literally hundreds of certification programs out there. It’s a veritable morass of information that is impossible for consumers – and even somewhat educated journalists – to keep up with, much less to understand!

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