The top 50 global green brands – a misguided and incomplete list

Best Global Green Brands 2014 logoJust saw this listing of the top 50 global green brands. After perusing the list, it’s clear that it’s seriously misguided, misleading and incomplete.

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Ford to launch solar powered car at CES

Ford's newest concept car is solar powered - a big step forward in the industry

Ford’s newest concept car is solar powered – a big step forward in the industry

The idea of using solar power for energy is gaining traction in a wide variety of industries. The auto industry may have been a bit slow to the party but it seems that at least one brand has its eye on the future.

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Ford sees more green in its future

Old money (paper money, that is) gets turned into the Federal Reserve to be shredded. And a great deal of it used to end up in landfills. But since the 1990’s, it’s gone to better, more recycled uses.

Ford Motor Company recently announced it would be expanding its use of “green” and alternative materials. That means that shredded old money, as well as dandelions, trees, grass, corn, sugar cane and coconuts could soon be used to make auto parts for the Dearborn, Michigan auto giant.

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Ford’s green commitment – now and the future

The time I spent at the Forward with Ford conference last week was both fun and highly informative.

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Green trends, sustainabilty and Ford

I’m currently attending the media-focused Forward with Ford conference in Dearborn, Michigan. Having never expected to be in or near the Motor City, this is a fascinating and very interesting experience.

But here’s a taste of what I’ve been observing and discovering – and what I’ll be blogging about over the coming days.

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