Four U.S. companies expand commitment to responsible paper by dropping Sustainable Forestry Initiative certification

Photo by Debra Atlas

As consumer demand for green business practices grows, companies continue to seek the best solutions and organizations that will help them meet that demand.

In the business of sustainably sourced wood products, there’s been a steady movement away from one of the more favored providers – Sustainable Forestry Initiative (SFI) that in recent days has become controversial amid numerous allegations of greenwashing nasty business practices.

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Too many green labels equal confusion for consumers

There are hundreds of "green" labels out there, providing plenty of confusion for consumers

There are hundreds of “green” labels out there, providing plenty of confusion for consumers

While participating in the recent Sustainable Foods Summit in San Francisco, I browsed the trade show outside the event. One of the first booths I encountered was for Control Union Certification, which is an independent inspection and certification body. In my conversation with their representative, I came across a startling fact.

There are literally hundreds of certification programs out there. It’s a veritable morass of information that is impossible for consumers – and even somewhat educated journalists – to keep up with, much less to understand!

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