Green trends, sustainabilty and Ford

I’m currently attending the media-focused Forward with Ford conference in Dearborn, Michigan. Having never expected to be in or near the Motor City, this is a fascinating and very interesting experience.

But here’s a taste of what I’ve been observing and discovering – and what I’ll be blogging about over the coming days.

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Promises of Emission cuts are snowballing

The news is rampant with promises by corporate giants of large emissions cuts in the wake of the UN Climate Talks currently taking place in New York City.

AirplaneThe International Air Transport Association announced that airlines will cut 50 percent of their CO2 emissions by 2050. Representing 230 airlines which make up 93 percent of scheduled international air traffic, the association is targeting1.5 percent average annual improvement in fuel efficiency through 2020. Of course consumers can expect higher fares as fallout from adopting newer, more sustainable, energy efficient planes and related technologies.

HP logoOn the corporate side, HP has raised their goal to reduce energy consumption and related greenhouse gas emissions from its products to a 40 percent reduction by 2011, compared to 2005 levels.

According to a recent press release, the computer giant has already met their original goal of a 25 percent reduction by 2010.

HP plans to go even further. By 2013, they say they’ll reduce absolute emissions from all its operations by 20 percent. Reductions will come from renewable energy investments and energy efficiency measures.

Kudos to HP for walking their talk. It will be interesting to see what strides the airlines take and how much resistance they have to achieving their trade association’s goals.

Wonder what the friendly skies will be like then?