Would General Mills support national GMO labeling? They say yes.

GMO rice graphic

Journalists must walk a fine line between reporting and becoming (or even perceived as) an activist. While I do my best to walk that line professionally (though at times I admittedly do “fall down” on one side or the other of an issue), in my personal life I sign a large number of online petitions for causes I feel strongly about.

It’s rare, though, to receive a response – even a “canned” one – from one of these petitions. But that’s what happened.

In response to a petition I signed recently asking General Mills to support mandatory FDA labeling of foods with genetically modified ingredients (GMO’s) in them, here’s the response I got via email. Very interesting. Let me know what you think. Continue reading

General Mills responds to petition to not oppose state GMO labeling laws

Participating in online petitions are an easy way to make your voice heard and have it count. 

I recently signed one asking General Mills to back off and not oppose state GMO labeling laws that are in process across the country, such as in Washington state. Interestingly enough, The following is the response I just received from General Mills’ Consumer Services division.

General Mills cereals Continue reading

General Mills says Cheerios is now GMO-free

CheeriosCereal giant General Mills has bowed to pressure from consumers and their demands for healthier food. The company announced yesterday on its corporate Web site that its “original” Cheerios are now produced without genetically modified ingredients. It said that the company was “able to change how we source and handle ingredients to ensure that the corn starch for original Cheerios comes only from non-GMO corn and our sugar is only non-GMO pure cane sugar.” Continue reading