Four U.S. companies expand commitment to responsible paper by dropping Sustainable Forestry Initiative certification

Photo by Debra Atlas

As consumer demand for green business practices grows, companies continue to seek the best solutions and organizations that will help them meet that demand.

In the business of sustainably sourced wood products, there’s been a steady movement away from one of the more favored providers – Sustainable Forestry Initiative (SFI) that in recent days has become controversial amid numerous allegations of greenwashing nasty business practices.

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Large retailers to adopt new recycling labels that make sense

More of us are recycling these days. Figuring out what’s recyclable and what isn’t, however, is often like wandering through a maze. But there’s finally a light at the end of that tunnel.

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Green ideas everyone can appreciate

Looking for ways to green your lifestyle that don’t break the bank? Then you want the new CD Eco Trends: Keys to Affordable Green.

This exciting CD profiles 24 of the newest cool. affordable eco-friendly products – real eco-innovations that help make life just a little bit easier. All the products have been tested and verified to be top quality – and no greenwashing!

Want to find great green alternatives to those everyday products we all grew up with?  This CD delivers what you want.

As one customer said recently:

 (Eco Trends) provides an excellent resource for consumers looking for  easy, affordable ways to add more green to their lifestyle.

 So check it out today at You’ll be surprised at just how easy it is to have an affordable green lifestyle.

A new green website – and so much more!

You’ve wondered. You’ve waited. Now it’s here!, the new website, has launched!

Now there’s a one-stop site to go that provides potential solutions to everyday issues, offering information on the latest green technology, eco-innovation, sustainability and emerging developments in green products and services.

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UK releases new anti-greenwashing guide

New UK report to help businesses avoid greenwashing

The UK, which this author personally believes is leaps ahead of the US in its implementation of green practices, has taken another step forward by releasing the Green Claims Guidance. This report – an update of guidelines released in 2003, is a toolkit to help companies avoid greenwashing.

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Greenwashing anyone?

Bamboo labeling isn't up for grabs, says the FTC

Bamboo labeling isn't up for grabs, says the FTC

Bamboo may be a sustainable resource, but it depends on how it’s processed. And it certainly can’t be considered eco-friendly if it’s really rayon.

The Federal Trade Commission recently sent letters to major retailers including Wal-Mart, Target, Kmart, Amazon and 74 other companies, warning them against rayon clothing and other products as bamboo.

“Failing to properly label and advertise textiles misleads consumers and runs afoul of both the Textile Rules and the FTC Act.”

Rayon can be made from any plant cellulose and is made with harsh chemicals. The companies will now be required to distinguish between  these two materials.

Soft and fuzzy, but is it really rayon?

Soft and fuzzy, but is it really rayon?

“Rayon is rayon, even if bamboo has been used somewhere along the line in the manufacturing process,”  said David Vladeck,  the FTC’s director of the Bureau of Consumer Protection.

According to Reuters, phone calls to WalMart, Amazon and Sears, which owns Kmart, weren’t immediately returned.

Fascinating to see what the big guys will try to get away with, especially when it comes to being on the green bandwagon.

Certified sustainable palm oil – really?

Palm trees2

One of many huge palm tree plantations in Costa Rica

I already wrote about seeing vast palm plantations in Costa Rica – both from the air and on the ground. I’ll be expanding on this soon as I interview an expert on the subject, so stay tuned for that.

But I couldn’t pass up the opportunity to comment on a story that came out today, about “certified sustainable palm trade” and how large it’s grown since late 2008.

According to the Roundtable on Sustainable Palm Oil (RSPO), approximately forty million tons of palm oil is produced globally per year.

Granted what I’ve learned about the subject is insufficient to consider myself highly knowledgeable. Still, if it’s true that palm plantations are cut down and completely replanted every twenty years and that during the process of growing they soak up all the nutrients from the soil, replenishing none, then you have to wonder where the “sustainability” is in all this?

I hesitate to pronounce this as greenwashing when I may not be in full possession of all the facts. But it’s definitely food for thought.