Lur® Apparel marries fashion and sustainability

Lur logoFashion is big business. Just look at all the TV, radio and print commercials targeting even the youngest consumers of all – our kids. Whether you think this is good or bad, one thing’s certain. The fashion industry, particularly women’s fashion, is constantly changing.

The women’s fashion industry chases the season, says Mike Heiman, co-founder of Lur® Apparel. “There’s always pressure to come up with new colors, new designs and styles.”

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