When companies fail to keep their key sustainability promises

Photo by Richard Ericksson, flickr

Photo by Richard Ericksson, flickr

Companies large and small are by necessity moving into the sustainability arena. It’s a new language and a new way of thinking of and of doing business and it definitely goes against the norm. But as consumers demand to know that companies are acting sustainably, companies are being forced to adapt.

But adapting can come very slowly, amidst giving good “talk”. Take for example the Walt Disney Company.

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