Volunteers Transform Illegal Encampments into Welcoming Public Places

Many of you know I was a long time resident of Northern California, a place of beauty and many natural wonders that still holds a special place in my heart. The following is an excerpt from an article I wrote that was recently published online about one of these remarkable public places and the trials and transformations it’s gone through.

A cleared section of Lower Diestelhorst Open Space is once again available for visitors to enjoy

With wildfires and smoke threatening the north state and beyond, it’s easy to forget the natural wonders in the middle of Redding (California). Those of us who’ve meandered our river trails recognize these as crown jewels.

Among these is the land on the north and south sides of the Diestelhorst Bridge. Many have enjoyed its paved paths, but few know the hidden trails of what’s called Lower Diestelhorst Open Space – the long-overgrown area between the Union Pacific Railroad trestle and the Anderson Cottonwood Irrigation District (A.C.I.D.) intake. Continue reading

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FireIce – from innovation to adoption to fight wildfires

Wildfires in CA 2015

With wildfires raging all the way up and down the West Coast, firefighters welcome every advantage they can get to successfully bring conflagrations under control.  In 2008, I profiled a then new product called FireIce (see full article below), an innovative product that’s nontoxic, biodegradable and effectively snuffs fires out.

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Woodchuck Cider teams with American Forests to plant trees in California

Woodchuck Cider logoOn Earth Day 2010, Woodchuck Cider – a premier maker of handcrafted hard ciders based in Vermont – took an unusual stand. They launched a Facebook Global ReLeaf campaign, saying that by the end of the day, they would donate a tree for every Facebook fan they acquired.

The excitement streamed across social networks with fans cross-promoting the campaign via Twitter. The results were astonishing. Woodchuck had gained 8,432 fans.

Today Woodchuck announced they would plant that many trees as part of the ReLeaf program, American Forests tree planting arm. Global ReLeaf is the oldest nonprofit conservation organization in the U.S.  This year Global ReLeaf plans to plant 4.8 million trees as part of 43 projects in 14 states and 10 countries that will work to restore forests critical for endangered wildlife, clean water, and carbon Global Releaf Logosequestration.

Woodchuck and Globel ReLeaf chose California to be the recipient of these trees to help rebuild forests devastated  by numerous wildfires tover the past several years.

The tree planting will begin this summer and continue through the rest of the year.

This results of this kind of campaign just shows how amazingly integral social networks have become – and the real potential they pose for making a difference.