Reports show consumers want to support sustainable brands and companies

Consumers are getting more green-minded, and not just here in the U.S.

According to Havas PR’s BeCause It Matters report, which examines how environmentally and socially responsible companies can connect more effectively with “conscientious consumers,” consumers in the US and 19 other countries were asked to respond to nine statements rating their consumption behavior in the past year, the present and the next 12 months. 

• Twenty-one percent of American consumers reported that in the past year they often or always bought one brand over another because it’s more responsible.
• Globally, 34 percent of consumers reported they often or always bought one brand over another for reasons of conscience in the past
• and 67 percent would like to do so in the future.

Consumers are seeking out companies and CEO’s that operate with a triple bottom line

30,000 respondents in 20 countries responded to the global online consumer survey .

Another new report by Corporate Responsibility (CR) Magazine and Alexander Mann Solutions found that almost three-quarters of Americans — 71 percent — want to work for a company whose CEO is actively involved in corporate responsibility and/or environmental issues.

Looks like companies that focus on the Triple Bottom Line or operate as Benefit corporations are in growing demand. Definitely encouraging news.